At our company’s core is the simple belief that “giving is good.” Ten percent of our gross proceeds are donated to children’s charities through our unique Charity Choice Program. As products are placed into the Shopping Cart, consumers select from a menu of charitable categories. The funds are then distributed on a quarterly basis to national organizations within those categories. For some products, the 10% donation is automatically assigned to a carefully chosen charity. For example, 10% of the purchase price of all Hero Heart Cards is automatically donated to the Marine Corps-Law Enforcement Fund. Thank you for helping to color the world brighter for all children

Some of the charities we support:

First Book is a nonprofit organization with a single mission: to give children from low-income families the opportunity to read and own their first new books. Through hundreds of local Advisory Boards, the First Book National Book Bank, and the First Book Marketplace, the organization provides an ongoing supply of new books to children participating in community-based mentoring, tutoring, and family literacy programs. First Book has provided more than 50 million new books to children in need in thousands of communities nationwide.

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The Marine Corps-Law Enforcement Foundation was formed February of 1995 by former Marines and law enforcement personnel who strongly believe that our nation's most precious resource is its youth. Therefore, we encourage the spiritual, moral, intellectual and physical development of children through education. The Foundation has distributed aid with a value of more than $24 million to eligible children. This assistance was rendered to children of Marines or Federal law enforcement personnel who were killed on duty or died under extraordinary circumstances while serving our country at home or abroad.

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The Astor Home for Children promotes the emotional well being of children, youth and families through leadership in the development and provision of preventive and treatment-oriented behavioral health services and early childhood education. Through a wide variety of innovative services of the highest quality, ASTOR provides support for emotionally disturbed or poverty stricken children, adolescents and their families. Whether they need mental health programs, special education or early childhood development support…ASTOR is there for them.  Astor is accredited by the Joint Commission on Accreditation of Healthcare Organizations (JCAHO). The agency has been recognized as a National School of Excellence by the US Department of Education on three occasions.

 

 

Embrace Kids Foundation is based in New Brunswick, NJ and exists to support families whose children have cancer, sickle cell disease or other blood disorders. Embrace Kids Foundation has been enhancing the quality of life of the children, and relieving the emotional, spiritual and financial concerns of families since 1991. The following programs are available to children and families: counselors and social services, emergency financial assistance, an accredited learning center and inspirational/holiday events.

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